Cormac Deery

Cormac Deery

Cormac Deery writes about the business of running a professional services firm: the commercial decisions that sit behind the technical work. He spent more than fifteen years in practice management and business development, advising agencies, consultancies and advisory practices on winning clients, setting fees, and delivering projects without losing money on them. That work covered everything from pricing reviews and pitch processes to the awkward conversations that follow a project overrun. Based in Drogheda, he writes for firm owners across Ireland who want to build a practice that holds up over time rather than one that simply stays busy. His pieces focus on what owners can act on: fees, pipeline, delivery and the numbers that show whether the firm is actually working.